What's On! Magazine FAQ's
What is What’s On!?
What’s On! is a free, full colour, glossy, community events, entertainment and local business magazine.
Published bi-monthly in print and on-line. Bringing together everything that’s happening in a community under one roof in a colourful, positive way.
What’s On! is a feel good magazine that communities love and take to their hearts.
What’s On! magazines are owned by Blueberry Publications.
What’s the difference between a licence agreement and a franchise agreement?
They are very similar but the main difference is a license agreement gives you more freedom to run your business yourself. You get to use the What’s On! systems and branding but have artistic discretion when it comes to page layout of your magazine and also the day to day operation of your magazine business. Giving you more overall freedom.
Why a What’s On! License?
What’s On! is a way of life. It gives you the freedom of being your own boss, setting your own hours working right from home, in a fun industry. There really is nothing better than enjoying what you do whilst making a great living. If you are outgoing, enjoy meeting people, being creative and are passionate about
your community a What’s On! license is for you! A What’s On! license gives you the ability get into the publishing business quickly and smoothly with no experience. With What’s On! you’ll make a real difference in your community. It’s tremendously rewarding.
What does a license cost?
The license fee is $15,000 per territory.
And Royalties?
Often you will find with franchises you have to pay a percentage of your sales to the franchise company. With What’s On! there are no percentages charged just a low, flat monthly license fee. Stock content pages are supplied each issue such as recipe pages, crosswords, puzzles and editorials.
What are the start up costs?
Other than the license fee the start up costs are minimal as most people already have the equipment they need to get going. You will need a computer or laptop with Microsoft Office software and a small home printer/scanner; plus a digital camera is useful. You'll also need to pay for a business license for where you run your business from, these vary from district to district. You'll receive a start up pack with your personalised business cards, rate cards, order forms and magazine holders and labels, so you can hit the ground running and be ready to go, as part of your What's On! License.
Do I get a protected territory?
Yes! Each license covers a set territory which is yours alone.
Do I need any qualifications to run a What’s On! magazine business?
No. All training is provided as well as on-going support. However a basic knowledge of computers is essential and also grammar. You don’t need to write any articles (unless you want to) but you do need to be able to edit submissions for general grammar and spelling.
Do I need to have experience in publishing or design?
No. You will receive all the training you need to be able to publish your magazine smoothly and will have one of our fantastic designers to work with.
What does it take to be successful?
Like any business there is a lot of hard work to be done at first. Owning your own business is not a 9 - 5 job, but it is fun. To be successful you need to be an outgoing, people person. You need to like people but more importantly people need to like you. And you have to be prepared to get out and about in your community making sales and talking to community groups.
What training and support do I get?
Set up and face to face training takes about a week and is then on-going as required, especially for your first few magazines. Training will tail off as you become more experienced but we’re always here for you, for what ever help you need.
What are the multiple income streams?
Your main income to begin with will come from advertising space in the magazine and the website. You’ll receive training on building and maintaining your website so you can later offer website design and management, as well social media management and some of our Licensees also do event planning.
And the big question... what profit can I expect?
This depends, like most things, on how much work you are prepared to put in. Any business start up comes with risk.
An established 32 page magazine that is filling its’ advertising capacity, can bring in approximately $8,000 - $10,000 a month in profit. Once you increase your page count there is room for increased profit, plus you can gain extra revenue from website advertising sales, and added income streams.
What territories are available?
Currently the following areas are available but if the area you are interested in is not listed let us know and we can tell you when we expect it to be rolled out in that area.
Ridge Meadows
Abbotsford
Langley
Chilliwack
Coquitlam
Surrey East & West
South Surrey / White Rock
Delta East & West
Ladner
Port Moody
North Van
West Van
What territories are already publishing?
Burnaby
New West
Mission
Port Coquitlam
Richmond
What do I do next?
Email us at whatsonbc@live.ca and tell us a bit about yourself.
What’s On! is a free, full colour, glossy, community events, entertainment and local business magazine.
Published bi-monthly in print and on-line. Bringing together everything that’s happening in a community under one roof in a colourful, positive way.
What’s On! is a feel good magazine that communities love and take to their hearts.
What’s On! magazines are owned by Blueberry Publications.
What’s the difference between a licence agreement and a franchise agreement?
They are very similar but the main difference is a license agreement gives you more freedom to run your business yourself. You get to use the What’s On! systems and branding but have artistic discretion when it comes to page layout of your magazine and also the day to day operation of your magazine business. Giving you more overall freedom.
Why a What’s On! License?
What’s On! is a way of life. It gives you the freedom of being your own boss, setting your own hours working right from home, in a fun industry. There really is nothing better than enjoying what you do whilst making a great living. If you are outgoing, enjoy meeting people, being creative and are passionate about
your community a What’s On! license is for you! A What’s On! license gives you the ability get into the publishing business quickly and smoothly with no experience. With What’s On! you’ll make a real difference in your community. It’s tremendously rewarding.
What does a license cost?
The license fee is $15,000 per territory.
And Royalties?
Often you will find with franchises you have to pay a percentage of your sales to the franchise company. With What’s On! there are no percentages charged just a low, flat monthly license fee. Stock content pages are supplied each issue such as recipe pages, crosswords, puzzles and editorials.
What are the start up costs?
Other than the license fee the start up costs are minimal as most people already have the equipment they need to get going. You will need a computer or laptop with Microsoft Office software and a small home printer/scanner; plus a digital camera is useful. You'll also need to pay for a business license for where you run your business from, these vary from district to district. You'll receive a start up pack with your personalised business cards, rate cards, order forms and magazine holders and labels, so you can hit the ground running and be ready to go, as part of your What's On! License.
Do I get a protected territory?
Yes! Each license covers a set territory which is yours alone.
Do I need any qualifications to run a What’s On! magazine business?
No. All training is provided as well as on-going support. However a basic knowledge of computers is essential and also grammar. You don’t need to write any articles (unless you want to) but you do need to be able to edit submissions for general grammar and spelling.
Do I need to have experience in publishing or design?
No. You will receive all the training you need to be able to publish your magazine smoothly and will have one of our fantastic designers to work with.
What does it take to be successful?
Like any business there is a lot of hard work to be done at first. Owning your own business is not a 9 - 5 job, but it is fun. To be successful you need to be an outgoing, people person. You need to like people but more importantly people need to like you. And you have to be prepared to get out and about in your community making sales and talking to community groups.
What training and support do I get?
Set up and face to face training takes about a week and is then on-going as required, especially for your first few magazines. Training will tail off as you become more experienced but we’re always here for you, for what ever help you need.
What are the multiple income streams?
Your main income to begin with will come from advertising space in the magazine and the website. You’ll receive training on building and maintaining your website so you can later offer website design and management, as well social media management and some of our Licensees also do event planning.
And the big question... what profit can I expect?
This depends, like most things, on how much work you are prepared to put in. Any business start up comes with risk.
An established 32 page magazine that is filling its’ advertising capacity, can bring in approximately $8,000 - $10,000 a month in profit. Once you increase your page count there is room for increased profit, plus you can gain extra revenue from website advertising sales, and added income streams.
What territories are available?
Currently the following areas are available but if the area you are interested in is not listed let us know and we can tell you when we expect it to be rolled out in that area.
Ridge Meadows
Abbotsford
Langley
Chilliwack
Coquitlam
Surrey East & West
South Surrey / White Rock
Delta East & West
Ladner
Port Moody
North Van
West Van
What territories are already publishing?
Burnaby
New West
Mission
Port Coquitlam
Richmond
What do I do next?
Email us at whatsonbc@live.ca and tell us a bit about yourself.